In this digital age, technology has changed the way we communicate, interact and do business. For startups in any field, digital marketing and social media have become important keys in facing market challenges and achieving success. This article will review why digital marketing and social media are very important for startups in any field.
1. Improve Visibility and Achieve Market Targets
Digital marketing and social media provide a broad platform for startups to increase their visibility. Through the right strategy, startups can reach out and interact with their target markets efficiently. Through paid advertising, SEO (Search Engine Optimization), and effective content strategies, startups can appear in front of their potential customers, introduce products or services, and build strong awareness brand.
2. Effective Costs and Accurate Measurement of Results
When compared with traditional marketing methods such as print or television advertising, digital marketing offers more affordable costs. Startups with a limited budget can utilize online advertising and social media with effective results. In addition, digital analytics tools allow startups to measure their campaign performance accurately. With measurable data, startups can optimize their strategies and allocate budgets more efficiently.
3. Direct Interaction with Consumers
One of the main advantages of social media is its ability to interact directly with consumers. Startups can communicate with their audience, answer questions, respond to complaints, and receive feedback in real-time. This helps build strong relationships with customers and creates a positive impression about brand startups.
4. Building Brand Awareness and Positive Image
Through creative content and good branding strategies, startups can build a positive image and strengthen their position in the minds of customers. Social media allows startups to share their stories, core values, and business goals, thereby strengthening brand awareness and creating customer loyalty.
5. Targeting and Personalization
In digital marketing, there is the ability to target a very specific audience based on preferences, online behavior, and demographic data. With this information, startups can create content that is relevant and attractive to their target market. Personalizing this content increases opportunities to get attention and positive responses from potential customers.
6. Obtain Market Insights and Competitor Analysis
Through digital analytics, startups can gain valuable insights about customer behavior, preferences, and market trends. This information helps startups to stay competitive and respond to market changes quickly. In addition, monitoring the activities of competitors on social media also provides insight into successful strategies or even should be avoided.
7. Opportunities to Expand Global Reach
Digital marketing and social media remove geographical restrictions in doing business. Startups can utilize this platform to expand their global reach without having to incur large costs for physical expansion. As such, opportunities to reach international customers become more accessible.
Cybersecurity ecosystem
The Data Security Council of India has forecast that the cybersecurity ecosystem will expand up to a point where nearly one million professionals will be required by 2025. Additionally, the demand for cloud security skills is estimated to grow by 115% between 2020 and 2025, representing almost 20,000 job openings, Narayan added.
An extensive exercise in reskilling and/or upskilling the existing workforce, believe staffing experts, is one of the ways that telcos can future proof their work.
Indian mobile phone operators are expected to at least double their investments on network security with the 5G roll out expected to spark a surge in network vulnerabilities, which assume critical importance especially for enterprises.
However, it is already proving to be a challenge for telcos to have robust security teams.
“Even if we do not talk about 5G (specifically), the security talent in general in the country is very sparse at the moment. We need to get more (security) professionals in the system”
Bharti Airtel, for example, has been preparing for 5G roll out by upskilling its professionals and offering them certification courses such as CCNA (Cisco Certified Network Associate) and CCNP (Cisco Certified Network Professional). The courses are offered based on skill and eligibility level free of cost.
